WPP promotes insider to be first chief innovation officer
WPP chief executive Cindy Rose is continuing to build her new senior team by appointing the agency group’s first chief…
artificial intelligence
We’re more productive, secure and wealthy, say AI users
Professionals who have used generative AI daily over the past year report feeling more productive, more secure in their job,…
No brainer: Creatives turn to AI to save hours in ideation
Fears that AI tools will put creatives out of work appear to be wide of the mark, with nearly half…
Bosses and workers at odds over business impact of AI
Despite a doubling in AI adoption over the past year, a whopping 96% of business chiefs report that the technology…
‘Wait and see workforce’ holds on for the ‘perfect match’
The UK marketing industry is facing rising recruitment tension, with 44% of professionals actively looking for a new role but…
Govt plans new qualifications for data science and AI
The Government is exploring new qualifications for 16- to 18-year-olds in data science and AI, as part of a major…
Creative industry AI fightback sinks into ‘murky waters’
The UK creative industry’s attempt to prevent tech giants from exploiting copyrighted work to train AI models has been largely…
UK data chiefs ‘most trusting and least cautious’ over AI
Data leaders at Britain’s largest organisations are the most optimistic in the world about AI deployments, with much higher levels…
Mini MBA: Those trained for yesterday, are old hat today
The most popular marketing education in the industry is teaching you to fail. Mark Ritson’s Mini MBA has trained thousands…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…