The danger of telling ourselves what we want to hear
Earlier this year my wife and I were gripped by Apple Cider Vinegar, the Netflix drama based on Belle Gibson’s…
artificial intelligence
Incubeta opens ‘ROI busting AI search tool’ to all brands
Global digital performance marketing agency Incubeta UK is releasing a new search tool on Google Cloud Marketplace, which combines Google’s Gemini…
Haste makes waste: Out of sorts backend hits AI roll-out
Further evidence has emerged that businesses are rushing head on into adopting AI tools only to discover that when it…
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
Global commerce start-up drafts in Michelle Whelan
Former Geometry Global, VML and M&C Saatchi chief Michelle Whelan has joined an AI-driven global commerce start-up as part of…
Brits’ trust in how brands use data ‘lowest in the world’
It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands…
AI is paying off but only for those who keep their nerve
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even…
AI giant Ekimetrics hires Angie French to drive growth
Ekimetrics – hailed as one of Europe’s most exciting tech innovators by UK Trade Commissioner Chris Barton but still relatively…
Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…