Top fashion brand hails data strategy for online lift
Designer label Diane von Furstenberg – sported by the likes of Julia Roberts, Jessica Biel and Naomi Watts – has…
artificial intelligence
UK bosses eye up data scientists as crucial for growth
Anyone doubting the importance of data science to the future of prosperity of their business should think again; UK bosses…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…
Former Lastminute tech chief signs for AI agency Jed.ai
Jed.ai, an artificial intelligence agency launched by Jedidiah Francis – the man who set up the data science team at…
Analytics has the X-factor but firms lack culture club
Data analytics is continuing its inexorable rise as a driver of business strategy, boosted by the uptake of big data,…
Virgin Holidays hails AI email strategy as revenues soar
Virgin Holidays is bigging up the results of its switch to AI-generated email subject lines, with the move triggering a…
New Jaywing unit to tap into AI and machine learning
Jaywing has launched a new service designed to tap into the rise of artificial intelligence and machine learning which the…
Voice assistants to take over most interaction by 2021
Voice assistants such as Amazon Alexa and Google Assistant will become a dominant mode of consumer interaction over the next…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…