Virgin Holidays hails AI email strategy as revenues soar
Virgin Holidays is bigging up the results of its switch to AI-generated email subject lines, with the move triggering a…
artificial intelligence
New Jaywing unit to tap into AI and machine learning
Jaywing has launched a new service designed to tap into the rise of artificial intelligence and machine learning which the…
Voice assistants to take over most interaction by 2021
Voice assistants such as Amazon Alexa and Google Assistant will become a dominant mode of consumer interaction over the next…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…
Callcredit taps into AI to fight fraudsters and defaulters
Callcredit has turned to artificial intelligence to tackle fraudulent loan applications as well as potential loan defaulters by using machine…
Tech revolution could bring in extra £455bn to UK firms
British businesses could combat fears over a post-Brexit meltdown by cracking the fourth industrial revolution, which has the potential to…
Give us humans and not robots, UK shoppers demand
Location-based marketing may have been hailed as a new treasure trove of possibilities to target consumers – through spying mannequins,…
Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
Boffins lift the lid on which online ads increase sales
As the furore over Google’s ad misplacement rages on, a new consumer study claims to have finally lifted the lid…