Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…
artificial intelligence
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Snoop app plots assault on £4bn loyalty penalty issue
Fintech start-up Snoop, which aims to help consumers tackle loyalty penalties by helping them to access and switch to the…
N Brown sizes up AI for next phase of turnaround plan
N Brown is ramping up its digital transformation – which has already triggered a major turnaround in its fortunes –…
Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…
Copywriters out in the cold as the machines march on
The writing is on the wall – quite literally – for the humble copywriter after America’s largest bank claimed that…
Forget robots, we prefer a human, say bank customers
The financial services industry may be investing billions in technology to force customers to interact online but most consumers still…
Data geeks miss out on sporting glory…but only just
After a weekend of nail-biting sports finals, in which England won the Cricket World Cup and Novak Jokavic beat Roger…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…