Global digital performance marketing agency Incubeta UK is releasing a new search tool on Google Cloud Marketplace, which combines Google’s Gemini models with its proprietary models, that, according to early adopter Vodafone Italia offers “unprecedented levels of precision”.
Seamless Search works by harmonising paid and organic search efforts, which in turn drives incrementality and optimises search reach at a scale that Incubeta claims has been previously unattainable.
Incubeta group CEO Jacques van Niekerk said: “Seamless Search has already delivered significant incremental gains in search ROI for a diverse range of our top-tier clients.
“By making it available on Google Cloud Marketplace, we’re extending access to this transformative technology, empowering a much wider audience of marketers to optimise their search returns with remarkable efficiency and scale.”
It is widely accepted that consumer behaviour is changing and AI is reshaping how users discover, engage with, and evaluate content.
The technology has become an intelligent reasoning layer, and success demands continuous learning, strategic agility, and a focus on genuine user value.
Incubeta has built its platform in lockstep with a mature organic offering that focuses on relevance, engagement, authority and experience.
The company maintains that its Seamless Search platform, and the acquisition of organic content marketing agency ShoutBravo, only bolsters this offering – enabling it to deliver client growth in the AI-powered future of search.
Vodafone Italia has seen results in just three months from Seamless Search. The mobile giant’s head of digital marketing Emiliano Bozzi said: “Seamless Search isn’t just about efficiency; it’s about setting a new standard for approaching our search strategy.
“Incubeta’s solution helped us optimise our paid and organic efforts with unprecedented levels of precision. In just three months we managed to increase total margin from SEO and SEA activities by 9% while reducing CPA by 21%.
“Seamless Search allowed us to focus our efforts where it was needed most, reducing budget wastage and maximizing paid and organic synergy to generate incremental revenues.”
Seamless Search is now available through private offers on the Google Cloud Marketplace. Existing Google Cloud customers can also request access through their account managers.
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