Outdoor brand Dryrobe hires agency for digital splash
British outdoor clothing brand Dryrobe, which specialises in waterproof and thermal insulated robes for both professional athletes and sports enthusiasts,…
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Incubeta opens ‘ROI busting AI search tool’ to all brands
Global digital performance marketing agency Incubeta UK is releasing a new search tool on Google Cloud Marketplace, which combines Google’s Gemini…
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Sceptical consumers are already using GenAI every day
Consumers may be worried about generative AI and its human impact but the vast majority are already embracing the technology…
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
SEO chiefs ‘too busy with maintenance to get job done’
Two thirds of SEO managers claim they do not devote enough time to profit-generating strategic work due to the huge…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
French spank Google for €500m over news content row
The French have ratcheted up their attack on Google by slapping the tech giant with a whopping €500m (£427m) fine…
CMA demands new laws to rein in Facebook and Google
The competition watchdog is calling on the Government to introduce tough new laws to break the stranglehold Google and Facebook…