Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
search
Sceptical consumers are already using GenAI every day
Consumers may be worried about generative AI and its human impact but the vast majority are already embracing the technology…
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
SEO chiefs ‘too busy with maintenance to get job done’
Two thirds of SEO managers claim they do not devote enough time to profit-generating strategic work due to the huge…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
French spank Google for €500m over news content row
The French have ratcheted up their attack on Google by slapping the tech giant with a whopping €500m (£427m) fine…
CMA demands new laws to rein in Facebook and Google
The competition watchdog is calling on the Government to introduce tough new laws to break the stranglehold Google and Facebook…
Protein World hands brief to former Apprentice winner
Protein World, the brand which will be forever associated with the controversial “are you beach body ready?” ad that was…
Cancer Research picks Notts agency for search account
Cancer Research UK has handed Nottingham-based digital marketing agency Impression a new brief to help raise awareness of its charity…
M&S banks on paid search with NMPi for online revival
Marks & Spencer is aiming to boost its online traffic – and boost its turnaround – by appointing digital agency…