‘We just don’t talk anymore’: AI hits agency relationships
The increasing uptake of AI tools appears to be starting to weaken the decades old ethos of client-agency relationship, with…
artificial intelligence
Gen Z tell brands: Don’t hit us with your algorithm stick
Consumers are increasingly resetting their relationship with technology, in a world exhausted yet exhilarated by change it seems shoppers are…
Havas swoops for French firm to boost data strategy
Just hours after Omnicom revealed that data and tech will sit at the heart of its new strategy, rival Havas…
Omnicom signals the power of data as IPG deal closes
Omnicom maintains its $13bn acquisition of The Interpublic Group of Companies – following regulatory approvals on both sides of the…
AI pervades global marketing but the UK has other ideas
As the year ahead approaches quicker than a Donald Trump U-turn, a new global study confirms that, like it or…
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
Royal Navy dives into AI recruitment with Wavemaker
The Royal Navy is piloting a real-time animated conversational digital avatar named “Atlas”, powered by a large language model “brain”…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
‘Unmanageable explosion of AI data’ sparks privacy fears
Marketers might be feasting on AI tools like kids running wild in a sweetshop but most of their tech counterparts…
Iris creates top innovation role as it bolsters senior team
Global agency Iris has created the new role of director of innovation, AI and technology, who along with two more…