‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
artificial intelligence
OpenAI shuns robots for human stories in first UK ads
OpenAI has shunned its own technology to launch its first major campaign for ChatGPT, instead relying on human creativity to…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Asda shops for top analytics to boost personalisation
Asda is ratcheting up its use of artificial intelligence and machine learning technologies as the supermarket giant plots faster, more…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Incubeta swoops for US AI consultancy RocketSource
Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its…
ISBA: GenAI rockets but we must ensure it doesn’t crash
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more…
Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…