Adapt or die: AI adoption to double within 18 months
Marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028,…
artificial intelligence
US group acquires Tangent to drive European expansion
Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to…
IAB UK calls on Govt to work with industry on AI laws
The Government is being urged not to overlook one of the UK’s most advanced AI sectors, as new research from…
AI pushes value of top global brands to over $13 trillion
The acceleration of AI has resulted in one of the most profound shifts in brand value, with the global top…
C-Centric hires new product chief to help drive growth
UK-based data and AI consultancy C-Centric has appointed former LoopMe, Merkle and Acxiom executive David Barker to lead the strategy…
CMOs raid budgets to fund AI drive but hit maturity gap
Chief marketing officers are now funnelling an average of 15.3% of their total marketing budgets into artificial intelligence, in many…
Sainsbury’s tech and data chief to steer future of ISBA
ISBA is banking on the tech and data-driven marketing skills of Sainsbury’s chief Mark Given to spearhead its strategy and help its…
AI ‘accelerating chaos’ rather than freeing up creativity
Artificial intelligence might be fundamentally changing how marketing work is executed, but it has not yet fulfilled its promise of…
Winners and losers: The rise of AI divides freelancers
The rise of artificial intelligence has put the cat among the pigeons for freelance creatives, with more than four in…
MSQ DX embeds AI with first director of collaboration
MSQ DX, the agency formed from the merger of three MSQ agencies late last year, has appointed its first director…