How to get chosen by AI platforms that control search
ChatGPT is now the fifth biggest website in the world. That single fact tells you more about the future of…
artificial intelligence
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Next hunts head of data science for AI search shake-up
Next, the UK’s largest online fashion retailer, is embarking on a major strategic shift towards AI-driven commerce after kicking off…
Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
Ex-Organic chiefs launch digital transformation start-up
Two former executives at digital agency Organic have joined forces to launch a new marketing consultancy to fix the “operational…
Crisis? What crisis? Travel marketers remain upbeat
Almost 80% of UK travel and tourism marketers expect revenue growth and more than two-thirds expect their advertising budget to…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
Brands blame rise of dark data for ‘engagement divide’
UK brands are banking on AI tools to bridge a widening gap between the experiences consumers expect and what they…
Marketers feel the heat as AI exposes skills shortage
The marketing profession is increasingly coming under pressure over a widening competence gap, with a new analysis exposing how many…