Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to join US AI and digital engineering firm Exadel in a multi-million pound deal designed as a springboard for European expansion.
Founded in 1998 Exadel is backed by US private equity firm Sun Capital Partners and employs over 2,000 engineers worldwide, operating across more than 30 offices and delivery centres globally.
Meanwhile, Tangent was founded in 2001 and has a 90-strong team with offices in Newcastle and London, Spain, South Africa, Poland, and Pakistan, working for Sky, Guide Dogs, UK Power Networks, SAP and Reed.
It specialises across the four core areas of technology, AI and data; customer experience and design; strategy and consultancy; and business architecture and change.
Tangent will continue to operate under its existing brand as an Exadel company, with CEO Leigh Gammons leading the business as managing director and senior vice president, reporting into Exadel CEO Michael Boustridge.
The transaction is designed to strengthen Exadel’s AI consulting and delivery capabilities in the UK and Europe, adding a proven enterprise-focused platform with client relationships spanning SAP, New Balance, Vodafone, and IWG. It is also aimed at further enhancing Exadel’s ability to deliver end-to-end AI programmes for global clients.
For Tangent, the combination provides access to Exadel’s international delivery platform, spanning more than 25 locations across the Americas, Europe and Asia, enabling the business to scale delivery for enterprise clients beyond its current capacity.
Boustridge said: “What set Tangent apart was not just its AI-driven technical capability, but the team’s unique combination of innovative product thinking and AI-accelerated delivery in a rapidly evolving market.
“Their approach to AI aligns closely with our vision: using intelligent systems not just to automate tasks, but to help people and businesses make faster, better decisions at scale.
“We’ve followed Tangent’s progress closely, and the combination of AI-powered consultancy and delivery within a single team is exactly what we were looking for in a UK and European partner.”
Tangent chairman Oli Green added: “Tangent has built a reputation for solving complex problems for enterprise clients. Exadel provides the scale and platform to take that capability further, opening up larger opportunities across more markets. We’re confident this combination will accelerate the next phase of growth.”
Together, Tangent and Exadel will launch a joint AI accelerator programme for enterprise clients, combining Tangent’s strategic and consultancy expertise with Exadel’s global engineering scale to help organisations move from AI ambition to real-world delivery.
Related stories
Tangent launches dedicated AI unit with ex-WPP chief
Drive for AI and data to push tech spend over $6trillion
Three priorities for CMOs in the new AI-driven world
PwC: Act now so that data and tech spend gets results
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
Decision Marketing at 15: The march of the robot army
Vast majority of GenAI initiatives remain stuck in pilots
Be the first to comment on "US group acquires Tangent to drive European expansion"