Dickies appoints social agency to drive Euro expansion
American workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the…
fashion
Primark ‘The Get Away’ shows summer fashion is a steal
Primark has launched its summer collection with a new campaign that taps into the cinematic world of the heist movie,…
Manchester fashion brands appoint Verde for SEO brief
Manchester-based fashion brands Bound and UN:IK are overhauling their organic search strategy, as the businesses look to increase discoverability, expand…
F&F continues to ‘Style It Out’ with summer holiday push
Tesco’s fashion and homeware brand, F&F, is showcasing how it can help customers navigate summer travel nightmares in a continuation…
Matalan models new channels for summer style push
Value designer chain Matalan is boosting its Style for Every Moment brand platform with the launch of a new summer…
Superdry & Co picks Verde to style new online strategy
Global fashion brand Superdry & Co is overhauling its digital marketing strategy following its recent rebrand with the aim of…
Primark ‘riffs off’ high fashion with ‘Shockingly Chic’ ads
Primark has unveiled its Spring collection with a new campaign that is designed to celebrate the retailer’s offering of elevated…
Gillian Anderson spreads the love in M&S fashion blitz
Marks & Spencer is aiming to big up the sisterhood and accentuate the positive this spring with a new campaign…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…