Footwear retailer Schuh has launched its first loyalty programme to both reward customers and build a 360-degree view of their multi-channel behaviour.
The points-based scheme, dubbed the Schuh Club, offers money-off rewards that are automatically sent to customers to spend on their next purchase. Points will also be given to members for exclusive access to promotions and events.
Customers are able to sign up for the scheme online or via a QR code in-store and they are being offered a £5 voucher for joining.
The scheme will allow Schuh to tie in-store transactions to customers through their unique digital member ID which is downloaded to their phone wallet.
In return, customers receive a more personalised and an enhanced customer experience.
In a statement, the company said: “By recognising and rewarding customers who shop with Schuh in new and imaginative ways, the aim is to reduce one-time purchases, increase average order value and ensure customers continue to choose schuh as their destination for footwear.”
Founded in Livingston, Scotland in 1981, the retailer is part of Genesco and now has more than 130 stores in the UK and Ireland, selling over 80 brands, including Converse, Vans, UGG, Nike, Adidas as well as its own Schuh label.
Related stories
Tiers are not enough; shoppers crave emotional loyalty
Waitrose to revamp loyalty scheme with bigger savings
Ann Summers aims to beat off rivals with loyalty club
Harvey Nicks looks to loyalty to bring back customers
Brands warned that they can’t rely on loyalty any more
Skint under-35s shun loyalty clubs but still crave deals
Marketers in dark over who their loyal customers are
Brands are urged to build ‘communities’ to foster loyalty
