Waitrose to revamp loyalty scheme with bigger savings

Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers.

The John Lewis Partnership supermarket claims to have doubled its investment in the programme, first launched as an online club in 2009, in a move which it insists is “our biggest initiative to add value” for customers in a decade.

Under the new regime, the retailer says MyWaitrose members will be able to save 112% more, with one example being that all members will get 20% off cheese, meat, fish and deli counters until March 14.

Waitrose said loyalty members would also get “more flexibility, tailored offers and money off their weekly shop” when it relaunches MyWaitrose next week.

Rewards will be split into two categories – personalised offers and exclusive savings – which will be awarded on a weekly and monthly basis respectively.

The selection of tailored offers will expand as customers shop more, and vouchers can be redeemed weekly. Customers will be emailed each Wednesday to remind them to select their offers for the week.

The exclusive savings option will give the loyalty card users access to rewards across its fresh food counters, which Waitrose said was designed to boost smaller suppliers and allow customers to experienced its “unrivalled service”.

The retailer will continue to give members free copies of Waitrose Food, Health and Drinks magazines, discounts on dry cleaning and Cookery School courses.