Waitrose revamps loyalty again as group scheme looms
Waitrose is overhauling its MyWaitrose loyalty scheme yet again in a move designed to simplify the programme and make it…
MyWaitrose
Grey revolt: Waitrose forced to rethink digital strategy
Waitrose has been forced to rethink its new-look loyalty scheme, which only went live at the end of February, following…
Waitrose to revamp loyalty scheme with bigger savings
Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers. The John…
Five agencies to fight it out for Waitrose CRM business
Waitrose has lined up five agencies – MSQ, MRM McCann, Rapp, TMW Unlimited and M&C Saatchi (formerly Lida) – to…
Waitrose and John Lewis offer online health workshops
Waitrose and John Lewis are offering loyalty programme members a series of free virtual workshops on health and well-being, to…
John Lewis and Waitrose set to axe marketing teams
John Lewis and Waitrose marketers face a nervous wait to see if they will survive a major cull amid plans…
Rapp beats off rivals to net secret Waitrose CRM project
Rapp London has reportedly been appointed by Waitrose to handle a “secret squirrel” CRM project, which it is understood will…
Waitrose hunts CRM agencies as Field Day shrinks
Waitrose is holding talks with direct marketing agencies about its CRM business, including the MyWaitrose scheme, as part of plans…
Aldi and Lidl hit back as customers knock loyalty efforts
Aldi and Lidl have scotched suggestions that their customers are as promiscuous as a colony of rampant rabbits after a…
MyWaitrose members in a froth as free coffee is axed
Waitrose loyalty scheme members have taken to social media in their droves to roast the retailer after it confirmed they…