Boots drafts in ex-John Lewis chief for loyalty shake-up
Boots UK has strengthened its senior marketing team with the appointment of former John Lewis Partnership executive Manish Bhagat as…
customer loyalty
Nectar and Merlin jump aboard new loyalty partnership
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has signed a new deal with Merlin Entertainments, giving members…
Aldi pushes its low prices with no loyalty scheme ‘faff’
Aldi is taking a dig at rival supermarkets in a new campaign which highlights that shoppers do not need to…
John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Harvey Nicks puts tiers at the heart of loyalty revamp
Upmarket department store Harvey Nichols is revamping its loyalty scheme as part of what it describes as an “ongoing transformation”,…