Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
customer loyalty
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Harvey Nicks puts tiers at the heart of loyalty revamp
Upmarket department store Harvey Nichols is revamping its loyalty scheme as part of what it describes as an “ongoing transformation”,…
Marketers urged to act as ‘quiet quitting’ rocks loyalty
Quiet quitting might have been reaping havoc in the workplace since the phrase was first coined over 15 years ago…
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
Nectar signs up FareShare to help combat food poverty
Sainsbury’s owned Nectar360, the company that operates the Nectar loyalty scheme, has added leading UK food redistribution charity FareShare to…
New Look online refit fuels launch of first loyalty club
New Look, the “value” fashion retailer, is rolling out its first ever loyalty club as it seeks to recalibrate its…
Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
‘True loyalty’ declines as young embrace ‘trend loyalty’
The age of lifelong brand devotion appears to be over. For the first time, “true loyalty” has stalled in the…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…