Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
customer loyalty
Rewarding loyalty? Most schemes are running on empty
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
Finance firms ‘must give loyal customers better deals’
Financial services companies should be forced to upgrade existing customers to better deals automatically, rather than force them to be…
New BP loyalty programme branded ‘very poor indeed’
BP’s new loyalty club has come under fire after it was revealed that motorists will have to buy 1,360 litres…
Ice loyalty scheme goes under despite Mastercard deal
Retail loyalty company Ice – which offered consumers the chance to collect points when shopping at sustainable retailers – has…
Retailers with loyalty schemes score the most points
British consumers feel most loyal to Tesco and Ocado online and to Marks & Spencer and Waitrose in store, although those retailers…
Adidas opens UK loyalty club as springboard to Europe
Adidas is expanding its Creators Club loyalty scheme into the UK market as the first step in plans to roll…
Nectar under fire for signing up ‘global polluter’ Esso
Loyalty giant Nectar has found itself on the wrong side of environmental groups following its decision to sign up Esso…
Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
‘Pointless’ loyalty schemes leaving UK consumers cold
Marketers have lost sight of what consumers – especially younger people – really want from customer loyalty schemes, with “pointless…