Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
customer loyalty
Phishing attack tries to eat up Subway customer data
Members of the Subway loyalty club usually only have to busy themselves over whether to have a 12-inch “Sub” or…
M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
Brands ‘must earn customer data, not simply grab it’
The coronavirus may have sparked a fresh surge online but these gains could be short-lived if the findings of a…
Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
Generation Zoom now want ‘face-time’ with brands
With Lockdown 2.0 nearly a week in, brand owners are being urged to wake up to the joys of video…
M&S boosts CX with new grocery shop reservation app
Marks & Spencer is aiming to ape Tesco’s promise of “every little helps” following this week’s disastrous results by rolling…