Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
customer loyalty
Asos fashions new top role in CRM leadership shake-up
Online fashion giant Asos has overhauled its marketing strategy with the creation of the new leadership role of head of CRM…
McDonald’s shake-up sees new head of CRM and loyalty
McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social…
Reward picks ex-Mars exec to head data and analytics
Reward, the customer engagement and commerce media company, has appointed its first chief data and analytics officer as it accelerates…
Tesco hires ex-Microsoft chief to spearhead agentic AI
Tesco is ramping up its artificial intelligence strategy by appointing the supermarket’s first group customer experience and agentic AI director…
Brits rush to act over unused £11m Clubcard rewards
UK consumers appear to be fully engaged with recent warnings that Tesco shoppers risk losing £11m worth of rewards, with…
Loyalty schemes failing to make us feel special, say Brits
UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from…
Perfume Shop reformulates customer loyalty scheme
The Perfume Shop is giving its loyalty scheme a major makeover to offer customers simpler rewards, member-only prices and greater…
Tesco woos teenagers with dedicated Clubcard launch
Tesco is aiming to woo Britain’s youth by launching getting 16 and 17-year-olds to sign up for the Clubcard loyalty…
Boots drafts in ex-John Lewis chief for loyalty shake-up
Boots UK has strengthened its senior marketing team with the appointment of former John Lewis Partnership executive Manish Bhagat as…