Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
customer loyalty
Co-op loyalty app goes live as Nectar confirms revamp
The Co-op is further ramping up its use of data-driven marketing following the launch of its first addressable TV ad…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…
Three spanked over £32.4m customer loyalty penalty
Mobile phone giant Three UK has been accused of ripping off loyal customers by forcing them to pay an extra…
Get under the skin of your customers to boost loyalty
In today’s fickle consumer landscape, creating effective marketing and rewards programmes is no longer about simply driving transactions, but about…
H&M to launch ‘buy now, pay later’ for loyal shoppers
Fashion chain H&M is aiming to tackle the high street blues by boosting its loyalty programme with the launch of a…
Ecrebo brings in US veteran to head up marketing team
Retail loyalty marketing specialist Ecrebo – backed by former Air Miles and Nectar chief Sir Keith Mills – has turned…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
Rewarding loyalty? Most schemes are running on empty
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
Finance firms ‘must give loyal customers better deals’
Financial services companies should be forced to upgrade existing customers to better deals automatically, rather than force them to be…