Co-op overhauls marketing team as Matt Atkinson exits
The Co-op is understood to be scrapping the role of chief customer and membership officer – following the exit of…
customer loyalty
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
John Lewis beefs up data leadership with Lloyds chief
The John Lewis Partnership is strengthening its data operations with the appointment of the retailer’s first director of data, insight…
Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
Phishing attack tries to eat up Subway customer data
Members of the Subway loyalty club usually only have to busy themselves over whether to have a 12-inch “Sub” or…
M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
Brands ‘must earn customer data, not simply grab it’
The coronavirus may have sparked a fresh surge online but these gains could be short-lived if the findings of a…
Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…