John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
customer loyalty
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Harvey Nicks puts tiers at the heart of loyalty revamp
Upmarket department store Harvey Nichols is revamping its loyalty scheme as part of what it describes as an “ongoing transformation”,…
Marketers urged to act as ‘quiet quitting’ rocks loyalty
Quiet quitting might have been reaping havoc in the workplace since the phrase was first coined over 15 years ago…
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
Nectar signs up FareShare to help combat food poverty
Sainsbury’s owned Nectar360, the company that operates the Nectar loyalty scheme, has added leading UK food redistribution charity FareShare to…