‘Faithful’ young Brits most likely to be loyalty traitors
Young people in the UK might get a lot of stick for being flaky, over-sensitive and obsessed with celebrity culture…
customer loyalty
M&S unleashes ‘£255m Sparks Christmas giveaway’
Marks & Spencer is launching its biggest ever Sparks loyalty scheme giveaway, offering its 17 million members the chance to…
Brits hungry for AI to dish up personalised rewards
UK consumers are crying out for restaurants to implement AI tools so they can get more personalised discounts and loyalty…
Brands must act like daters to avoid loyalty break-ups
Brand owners are being urged to study the precarious world of online dating by taking a closer look at their…
Retail loyalty schemes rocked by £807m triple whammy
Over half of the UK’s leading retailers are collectively missing out on nearly £807m in gross margin each year through…
Reward picks ex-Lloyds chief for top UK and Europe job
Reward, the customer engagement and commerce media company, has strengthened its commercial leadership with the appointment of its first president…
Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
Asos fashions new top role in CRM leadership shake-up
Online fashion giant Asos has overhauled its marketing strategy with the creation of the new leadership role of head of CRM…
McDonald’s shake-up sees new head of CRM and loyalty
McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social…
Reward picks ex-Mars exec to head data and analytics
Reward, the customer engagement and commerce media company, has appointed its first chief data and analytics officer as it accelerates…