£4bn loyalty penalty issue ‘will take a decade to tackle’
The crackdown on the so-called loyalty penalty – which is estimated to cost UK consumers nearly £4bn a year for…
customer loyalty
Boots cuts Advantage Card rewards for old and young
Boots is risking a customer backlash over plans to cut back the rewards on its Advantage Card loyalty scheme after…
Tesco woos loyal customers with major Clubcard blitz
British supermarkets might not have had the most prosperous Christmas trading period but it is unlikely you will find many…
Three ditches Wuntu loyalty scheme following review
Mobile operator Three is pulling the plug on its Wuntu customer loyalty scheme on December 15, giving customers just over…
Morrisons customers fume as More card points vanish
Morrisons has come under fire for its handling of what appears to be sustained attack by fraudsters on More loyalty…
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
Co-op loyalty app goes live as Nectar confirms revamp
The Co-op is further ramping up its use of data-driven marketing following the launch of its first addressable TV ad…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…
Three spanked over £32.4m customer loyalty penalty
Mobile phone giant Three UK has been accused of ripping off loyal customers by forcing them to pay an extra…
Get under the skin of your customers to boost loyalty
In today’s fickle consumer landscape, creating effective marketing and rewards programmes is no longer about simply driving transactions, but about…