Tesco hires ex-Microsoft chief to spearhead agentic AI
Tesco is ramping up its artificial intelligence strategy by appointing the supermarket’s first group customer experience and agentic AI director…
customer loyalty
Brits rush to act over unused £11m Clubcard rewards
UK consumers appear to be fully engaged with recent warnings that Tesco shoppers risk losing £11m worth of rewards, with…
Loyalty schemes failing to make us feel special, say Brits
UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from…
Perfume Shop reformulates customer loyalty scheme
The Perfume Shop is giving its loyalty scheme a major makeover to offer customers simpler rewards, member-only prices and greater…
Tesco woos teenagers with dedicated Clubcard launch
Tesco is aiming to woo Britain’s youth by launching getting 16 and 17-year-olds to sign up for the Clubcard loyalty…
Boots drafts in ex-John Lewis chief for loyalty shake-up
Boots UK has strengthened its senior marketing team with the appointment of former John Lewis Partnership executive Manish Bhagat as…
Nectar and Merlin jump aboard new loyalty partnership
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has signed a new deal with Merlin Entertainments, giving members…
Aldi pushes its low prices with no loyalty scheme ‘faff’
Aldi is taking a dig at rival supermarkets in a new campaign which highlights that shoppers do not need to…
John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…