Marketers urged to act as ‘quiet quitting’ rocks loyalty
Quiet quitting might have been reaping havoc in the workplace since the phrase was first coined over 15 years ago…
customer loyalty
Decision Marketing at 15: The rise of omnichannel retail
Remember the days when you could pop into BHS, then Debenhams, before having a nose round Topshop, Topman, Miss Selfridge,…
Nectar signs up FareShare to help combat food poverty
Sainsbury’s owned Nectar360, the company that operates the Nectar loyalty scheme, has added leading UK food redistribution charity FareShare to…
New Look online refit fuels launch of first loyalty club
New Look, the “value” fashion retailer, is rolling out its first ever loyalty club as it seeks to recalibrate its…
Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
‘True loyalty’ declines as young embrace ‘trend loyalty’
The age of lifelong brand devotion appears to be over. For the first time, “true loyalty” has stalled in the…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…
Ann Summers picks shop to whip up social media frenzy
Ann Summers has appointed the agency Our Own Brand to handle its global social media account, as the fight to…
Waitrose cooks up loyalty boost and Better Chicken blitz
John Lewis Partnership grocery chain Waitrose is continuing to beef up its loyalty club ahead of a major relaunch later…
Let’s get physical: Brits reject mobile for printed offers
Digital-first retailers must wake up and smell the coffee with new proof that UK shoppers are rejecting mobile vouchers to…