Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has signed a new deal with Merlin Entertainments, giving members the chance to spend their loyalty points to secure entry at more than 20 Merlin attractions when they book through the Nectar app.
The offer covers popular destinations across the UK, including Legoland Windsor Resort, Chessington World of Adventures Resort, Alton Towers Resort, Thorpe Park, the London Eye, Sea Life aquariums, Warwick Castle, Cadbury World and more.
Nectar and Merlin are also giving customers the opportunity to double the value of their points, by swapping £5 worth of Nectar points customers can save £10 off Merlin ticket prices.
From theme park rides to immersive indoor experiences, the partnership offers Nectar members a new way to redeem their points, turning their everyday grocery shopping into opportunities for families to visit destinations, experiences and attractions across the UK.
Sainsbury’s chief technology, marketing and data officer Mark Given said: “We know our Nectar members want great value and real rewards. That’s why our partnership with Merlin matters. It’s all about giving families fun days out for less and making every point count towards something special.”
Merlin chief growth officer Stan Swinton added: “With Nectar, we are able to offer even better access to days out and holidays for families across the UK. This partnership is another step in realising our ambition of providing affordable attractions that bring families close together through play.
“With Bluey the Ride: Here Come The Grannies at Alton Towers and World of PAW Patrol at Chessington World of Adventures, now is the best time for Nectar customers to enjoy the benefits of Merlin attractions and even more Nectar points.”
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