Visitors become star of the show in Mme Tussauds blitz
Madame Tussauds London is shifting away from celebrity figure-centric communications by putting the spotlight on the interactivity of the visitor…
Merlin
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Madame Tussauds brings wax figures out for all to see
Madame Tussauds London, the 189-year-old wax figures museum, is using 21st century technology to encourage visitors to rediscover its allure…
Invisible rollercoaster shows how Chessington’s ‘Got It’
Chessington World of Adventures is launching a campaign featuring a young family riding an invisible rollercoaster through the resort’s experiences,…
Merlin pushes Coke recycling deal with ‘bigger’ VIP trips
Merlin Entertainments is offering a raft of VIP experiences at some of the UK’s best-known family attractions in exchange for…
Merlin drafts in former John Lewis chief as first CMO
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
Merlin expands Wavemaker account for $58m bonanza
Merlin Entertainments, the global company behind over 140 attractions including Alton Towers, Legoland, Madame Tussauds, The Dungeons, Sea Life Centres,…
‘Rollercoaster nut’ lands Thorpe Park Project Exodus
Merlin Entertainments-owned Thorpe Park is aiming to build a big following for its new rollercoaster ride, Project Exodus, by handing…
Pret chief joins Merlin to drive digital and data overhaul
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
Merlin plots digital overhaul for single customer view
Merlin Entertainments, the company which runs Alton Towers in the UK as well as Legoland and Madame Tussauds across international…