Sainsbury’s owned Nectar360, the company that operates the Nectar loyalty scheme, has added leading UK food redistribution charity FareShare to its partner coalition, allows Nectar members to earn points by donating money to the charity and to donate Nectar points that can be converted into meals.
It is claimed the deal marks a significant milestone for Nectar customers to be able to use their points to help donate food, and builds on the existing collaboration between Sainsbury’s and FareShare, which sees the retailer donate surplus food to the charity to support people and communities in need.
Nectar customers can also earn 10 Nectar points for every pound donated to FareShare, with a quarterly 300-point bonus available to customers who set up a direct debit for regular contributions to the charity.
This partnership further diversifies the way Nectar members can earn and spend points within the programme, delivering greater value and options to its 24 million members. Nectar360 maintains it reinforces its commitment to delivering value and growth for its partners.
Donations play an important part in FareShare’s work. A £5 donation can help provide the equivalent of 25 hot evening meals for people experiencing homelessness, while £10 can help a community centre provide 50 nutritious meals for elderly people facing isolation.
Nectar360 managing director Amir Rasekh said: “FareShare is a brilliant charity, and a great addition to the Nectar programme. With every new partner we bring on board, we offer our customers more choice and more flexibility to earn and spend Nectar points. While for our partners, membership to the coalition opens up a number of benefits: access to new audiences, marketing and analytics capabilities and a points currency that customers love.”
FareShare chief executive Kris Gibbon-Walsh added: “Becoming part of the Nectar coalition is an exciting step for FareShare. It’s a fantastic opportunity to showcase our work to millions of engaged Nectar members and customers, helping raise awareness of our mission to get good-to-eat food to people who need it, rather than letting it go to waste.
Every day, food from FareShare reaches a network of over 8,000 charities across the UK, from after-school and community lunch clubs to homelessness shelters, providing nutritious meals alongside access to vital support services. This work helps strengthen communities and improve lives.
“With demand for food at record levels, FareShare’s work has never been more critical. Thanks to Nectar360, our message will reach even further, helping create lasting change, one meal at a time.”
Related stories
Nectar360 Pollen buzzes into the retail media market
Nectar360 and OMG expand retail media partnership
Nectar and BA Exec Club extend points exchange deal
Severn Trent to reward saving water with Nectar pilot
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Be the first to comment on "Nectar signs up FareShare to help combat food poverty"