Tiers of joy: Rough Trade boosts subscription service
Independent music retailer Rough Trade, which opened its first store in London in 1976 and became synonymous with punk and…
customer loyalty
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…