Lack of loyalty investment fuels mass discounting hell
Too many brands are still failing to implement personalised loyalty programmes when it comes to promotions, meaning they are stuck…
customer loyalty
Fortnum & Mason launches £100 a year loyalty scheme
Upmarket department store Fortnum & Mason is aiming to prove its allure to well-heeled shoppers by shunning the traditional loyalty…
Tesco ‘likes to move it, move it’ with 1990s club pop-up
Tesco is continuing to go back to the future as it celebrates the 30th anniversary of the Clubcard loyalty scheme…
We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
Travelex launches first ever customer loyalty scheme
Foreign exchange brand Travelex has unveiled its debut loyalty programme, offering customers a lifetime of exclusive deals, discounted exchange rates,…
Should brand owners be superfans of the superfans?
This week, Walkers became the latest brand to embrace its superfans by bringing back the Worcester Sauce flavour which had…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family
Ikea is overhauling its loyalty scheme by bringing in a points-based system for the first time, while enhancing its mobile…