We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
customer loyalty
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
Travelex launches first ever customer loyalty scheme
Foreign exchange brand Travelex has unveiled its debut loyalty programme, offering customers a lifetime of exclusive deals, discounted exchange rates,…
Should brand owners be superfans of the superfans?
This week, Walkers became the latest brand to embrace its superfans by bringing back the Worcester Sauce flavour which had…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family
Ikea is overhauling its loyalty scheme by bringing in a points-based system for the first time, while enhancing its mobile…
VCCP appoints first head of strategy, loyalty and CRM
VCCP has appointed group head of planning Ellie Gauci as its first head of strategy, loyalty and CRM, working across…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Demand for enhanced loyalty to drive take up of AI tools
There may be conflicting reports about the marketing industry’s adoption of AI, with some professionals even claiming the revolution is…