Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
customer loyalty
Nectar and BA Exec Club extend points exchange deal
Nectar360, the Sainsbury’s owned data specialist which operates the Nectar loyalty scheme, has signed an extension of its partnership with…
Severn Trent to reward saving water with Nectar pilot
Utilities giant Severn Trent Water has partnered with Sainsbury’s-owned Nectar360, which operates the Nectar loyalty programme, to reward customers for…
Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…
Clubcard data in the driving seat as Tesco profits surge
Tesco has hailed soaring membership and penetration of its Clubcard loyalty scheme – which is now used by over 80%…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Pets at Home picks Ogilvy One to drive loyalty strategy
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…