VCCP appoints first head of strategy, loyalty and CRM
VCCP has appointed group head of planning Ellie Gauci as its first head of strategy, loyalty and CRM, working across…
customer loyalty
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Demand for enhanced loyalty to drive take up of AI tools
There may be conflicting reports about the marketing industry’s adoption of AI, with some professionals even claiming the revolution is…
Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
British Airways under fire over loyalty scheme overhaul
British Airways has been accused of abandoning the leisure market following a revamp of its Executive Club loyalty scheme, which…
Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
Nectar and BA Exec Club extend points exchange deal
Nectar360, the Sainsbury’s owned data specialist which operates the Nectar loyalty scheme, has signed an extension of its partnership with…
Severn Trent to reward saving water with Nectar pilot
Utilities giant Severn Trent Water has partnered with Sainsbury’s-owned Nectar360, which operates the Nectar loyalty programme, to reward customers for…
Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…