Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…
customer loyalty
Clubcard data in the driving seat as Tesco profits surge
Tesco has hailed soaring membership and penetration of its Clubcard loyalty scheme – which is now used by over 80%…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Pets at Home picks Ogilvy One to drive loyalty strategy
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
Data still key as brands step up battle for Brits’ loyalty
The cost-of-living crisis is continuing to play a significant role in shifting consumer behaviour, forcing brands to reconsider how they…
Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…