Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
customer loyalty
‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
Retailers ‘must use loyalty data to boost CX or risk it all’
Retailers might be “going gangbusters” in their quest to get consumers to sign up to loyalty scheme member-only pricing but…
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…
Lack of trust puts accurate data-driven activity in peril
Further evidence has emerged of the disconnect between marketers and consumers, with over half of Brits (51%) deliberately withholding their…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…