Brands urged to help out as cost of living crisis deepens
Any new sense of optimism, triggered by the change of Government and the England football team’s progression in the Euros,…
customer loyalty
Deliveroo delivers VIP scheme to bring in top spenders
Deliveroo is aiming to attract customers with deep pockets by launching an invitation-only VIP subscription scheme that offers exclusive access…
Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
Retailers ‘must use loyalty data to boost CX or risk it all’
Retailers might be “going gangbusters” in their quest to get consumers to sign up to loyalty scheme member-only pricing but…
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…