People’s Postcode Lottery hires TMW for loyalty drive
People’s Postcode Lottery has appointed TMW Unlimited to be its first ever customer engagement agency, following a four-way competitive pitch…
customer loyalty
Pub giant launches data-driven digital loyalty platform
Stonegate Group, the UK’s largest pub company which owns Slug and Lettuce, Be At One, PopWorld, and Proper Pub, is…
Itsu appoints TMW Unlimited as first ever CRM shop
Itsu, the Japanese restaurant and takeaway chain which specialises in sushi, salads and noodles, has appointed TMW Unlimited as its…
Tiers of joy: Rough Trade boosts subscription service
Independent music retailer Rough Trade, which opened its first store in London in 1976 and became synonymous with punk and…
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…