Penny finally drops as firms prioritise customer loyalty
Brand owners have at last woken up to the fact that customer retention should be the primary focus over customer…
customer loyalty
Waitrose hires chief to boost lifetime customer loyalty
Waitrose has recruited former Marks & Spencer marketing director Nathan Ansell as its new customer director to help develop its…
Brits still craving festive shopping trips despite cost
Over half of Brits believe shopping online is cheaper than physical retail, although retailers are still set to benefit this…
John Lewis flags up care system in purposeful Xmas ad
John Lewis has ditched the Christmas kitsch for this year’s festive campaign to reinforce its commitment to becoming the employer…
Nokia global CMO Stephen Taylor joins PizzaExpress
PizzaExpress, the chain set up in London’s Soho in 1965 which now operates across in 12 international markets including Europe,…
My Morrisons launches Clubcard-style loyalty offers
Morrisons is ramping up its rewards programme by launching exclusive discounts for My Morrisons members across a raft of branded…
Brits turn to loyalty schemes as purse strings tighten
Loyalty schemes are becoming a key battleground in the fight to win over consumers during the cost of living crisis,…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
Costa toasts loyalty revamp for £1.2m monthly boost
Costa Coffee has hailed the revamp of its digital customer loyalty programme, claiming the move has generated an extra £1.2m…
Top brands fingered for charging loyal customers more
Customer loyalty may be the holy grail for marketers but for many consumers it is coming at a high price,…