Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
customer loyalty
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
Sainsbury’s boosts attack with Nectar Prices expansion
Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched…
Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
John Lewis hands advertising and loyalty brief to Saatchi
Saatchi & Saatchi has scooped the John Lewis Partnership advertising and marketing account, with a brief to produce and develop…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Zalando bigs up loyalty club for boost in fashion lovers
Online fashion and lifestyle retailer Zalando has hailed the success of its customer loyalty programme for boosting the number of…