Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
customer loyalty
John Lewis hands advertising and loyalty brief to Saatchi
Saatchi & Saatchi has scooped the John Lewis Partnership advertising and marketing account, with a brief to produce and develop…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Zalando bigs up loyalty club for boost in fashion lovers
Online fashion and lifestyle retailer Zalando has hailed the success of its customer loyalty programme for boosting the number of…
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
Bulking up: Brits find new ways to beat soaring prices
Despite spending more on non-negotiables like mortgages, rent, energy and fuel, the majority of Brits are still finding new ways…
Real-time data critical to ‘surviving or thriving in 2023’
Retail, travel, hospitality, media and entertainment are the sectors most at risk from consumers tightening their purse strings, with shoppers…
Brace yourselves…why the Metaverse is here and now
Just when you thought you had read every prediction for the year ahead, up pops Wunderman Thompson Intelligence’s The Future…
Love Island isn’t a marketing playbook, it’s a warning
So, Love Island is back (again). The fact a show built around finding love has only resulted in a handful…