Schuh in: Footwear retailer unveils first loyalty club
Footwear retailer Schuh has launched its first loyalty programme to both reward customers and build a 360-degree view of their…
customer loyalty
Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
Ex-DunnHumby chief Scarlett lands Fridays CMO role
Restaurant chain Fridays, which recently rebranded from TGI Fridays, has appointed former DunnHumby executive Rhiannon Scarlett chief marketing officer, spearheading…
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
Rapid grocery delivery firms fuel ‘need it now’ culture
Brand owners might be spending hundreds of millions of pounds to foster loyalty but the rise of a new “need it…
Four steps to building an intelligent retention strategy
Marketers are increasingly recognising that building an effective loyalty programme is crucial for the long-term prospects of any business, especially…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Never mind great resignation, customer exodus is worse
Business chiefs might be ramping up their staff retention policies to tackle the “great resignation” but a new threat has…
Ann Summers aims to beat off rivals with loyalty club
Ann Summers aiming to keep its customer base satisfied in the bedroom and beyond, while stemming the rise of rival…