Ex-DunnHumby chief Scarlett lands Fridays CMO role
Restaurant chain Fridays, which recently rebranded from TGI Fridays, has appointed former DunnHumby executive Rhiannon Scarlett chief marketing officer, spearheading…
customer loyalty
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
Rapid grocery delivery firms fuel ‘need it now’ culture
Brand owners might be spending hundreds of millions of pounds to foster loyalty but the rise of a new “need it…
Four steps to building an intelligent retention strategy
Marketers are increasingly recognising that building an effective loyalty programme is crucial for the long-term prospects of any business, especially…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Never mind great resignation, customer exodus is worse
Business chiefs might be ramping up their staff retention policies to tackle the “great resignation” but a new threat has…
Ann Summers aims to beat off rivals with loyalty club
Ann Summers aiming to keep its customer base satisfied in the bedroom and beyond, while stemming the rise of rival…
Waitrose to revamp loyalty scheme with bigger savings
Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers. The John…
Brands warned that they can’t rely on loyalty any more
The concept of customer loyalty is in danger of being consigned to the marketing graveyard, with the Covid pandemic triggering…