Waitrose to revamp loyalty scheme with bigger savings
Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers. The John…
customer loyalty
Brands warned that they can’t rely on loyalty any more
The concept of customer loyalty is in danger of being consigned to the marketing graveyard, with the Covid pandemic triggering…
Skint under-35s shun loyalty clubs but still crave deals
The younger the consumer is the less likely they are to sign up to a loyalty scheme, despite the fact…
Lloyds plots major deal with loyalty scheme app Bink
Lloyds Banking Group is set to join its arch rival Barclays in making a major investment in loyalty app Bink,…
Come all ye faithful: Retailers missing a trick on loyalty
With Black Friday just over a week away, it seems UK retailers are only looking as far as the end…
Uncommon CX division lands BA loyalty account prize
Uncommon Creative Studio has plucked the British Airways advertising and CRM account from WPP in a major coup for its…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
New Majestic Wine Club targets wannabe oenophiles
Majestic Wine has overhauled its membership subscription scheme with a new model aimed at not only providing high quality vino but…
Consumers ‘willing to pay for better loyalty schemes’
Retail brand owners have finally woken up to the need to keep hold of their customers during the coronavirus outbreak,…
Animal magic for Pets at Home as loyalty clubs boom
Pets at Home has hailed its customer loyalty strategy as a major factor in its annual retail revenues surpassing £1bn…