Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
customer loyalty
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
Generation Zoom now want ‘face-time’ with brands
With Lockdown 2.0 nearly a week in, brand owners are being urged to wake up to the joys of video…
M&S boosts CX with new grocery shop reservation app
Marks & Spencer is aiming to ape Tesco’s promise of “every little helps” following this week’s disastrous results by rolling…
UK brands let new shoppers go due to loyalty failings
UK brands and retailers are failing to keep hold of the huge influx of new online customers who have made…
Bored with Billy or Poäng? Ikea plots buy back scheme
Ikea is bolstering its environmental credentials with the launch of a new initiative which will enable customers in the UK…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…
‘Critical’ BA Executive Club members face the chop
British Airways, the airline with a reputation for leaking customer data and firing staff, has hatched a novel plan to…