Not so sweet: Sainsbury’s under fire for Nectar changes

nectar 2Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with its Nectar reward scheme, pulling weekly offers from many deal-hungry members.

Customers have taken to social media to vent their fury after noticing they are not receiving their regular money-saving deals, with some claiming that they have not anything in weeks.

One shopper said: “For the second week running I’ve had no Nectar bonus offers for Sainsbury’s.” Another wrote: “What the hell has happened to my weekly Sainsbury’s offers? Haven’t had any in two weeks now!” A third posted: “No Nectar offers this week, so taking my shopping trip elsewhere. No explanation and loyalty schemes work both ways.”

Others shared screengrabs across Twitter from the Nectar app, which shows the message: “You don’t have any new Sainsbury’s offers at the moment, please check back again soon.”

MoneySavingExpert has also joined the fray, sharing screengrabs from the Sainsbury’s website, showing how the words “every week” have been deleted from the sentence: “We’ll send you a new bundle of offers – you just pick the ones you fancy.”

Sainsbury’s often boasts about how it knows its customers better than anyone else. The company gathers data from multiple sources; it has over 18.5 million members of the Nectar scheme and claims to have 33 million customer records at its disposal. It also has a partnership with both Accenture and Google to implement machine learning technology to identify what customers want and the trends driving their eating habits.

However, once more it has shown the delicate balance between customer loyalty and customer alienation.

A Sainsbury’s spokesperson said: “We regularly review the promotions available through our Nectar app to ensure customers are always receiving personalised, valuable offers. As part of this process, some offers may be currently unavailable for a small number of customers and we apologise for any inconvenience.”

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