Nectar tests scheme offering fiftyfold increase in points

nectar 2Just weeks after launching the “new-look” Nectar app, the Sainsbury’s-owned loyalty scheme is opening trials of yet another new feature – dubbed the “Shopper Rewards” club – that will give members bonus points for using their debit cards at selected retailers.

Under the pilot, customers can earn up to 50 points per £1 spent at Costa Coffee, 20 points per £1 spent at Nando’s, 20 points per £1 spent with Just Eat, and 20 points per £1 spent at Airbnb. Nectar’s standard rewards give customers one point for every £1 they spend in Sainsbury’s, Argos, eBay, Expedia and Esso, among others.

According to Moneysavingexpert.com, the brand has started to email customers with details about the new scheme, although it will be limited to just 1,000 members.

The email explains that if a customer links one or more credit or debit cards to their Nectar account, the firm will use their data via an open banking interface to tailor specific offers to them. To earn bonus points, customers simply spend on their bank card as normal and do not have to show their Nectar card.

Customers can them manage their Nectar accounts via the app or website.

Late last year, Sainsbury’s rolled out changes to the Nectar scheme, following trials in Wales and the Isle of Wight.

Under the new-look scheme, customers are sent a range of points-boosting offers based on their shopping habits every Friday. Shoppers can view all of their tailored offers on the website or app, where they can “save” the ones they want to use before shopping.

New customers need to register using the Nectar app or through the new Nectar website, while existing digital customers simply have to update the app.

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