Sainsbury’s boss promotes digital and marketing chiefs

simon robertsSainsbury’s new chief executive Simon Roberts has signalled that the retailer will be further strengthening its digital, data and marketing operations under his watch by moving both chief digital director Clodagh Moriarty and chief marketing officer Mark Given up the corporate ladder.

Moriarty, who took up her current role in June 2018 after eight years with the business, has been promoted to retail and digital director.

She will be responsible for ensuring customers experience an integrated and seamless retail digital experience across the Sainsbury’s, Argos, and Sainsbury’s Bank divisions.

Meanwhile, Given has been promoted to Sainsbury’s operating board. He first joined the retailer as head of brand communications in 2013, then became director of marketing planning, and marketing director, before taking on the CMO role for Sainsbury’s and Argos – as well as leading Nectar – in August last year.

Given also spearheads customer insight, marketing strategy and planning, CRM, loyalty and all digital marketing.

The appointments, effective immediately, have been announced by Robertson on his first day as CEO, succeeding Mike Coupe, who announced he was stepping down in January.

In a message to staff, Roberts (pictured) said: “As our customers’ lives have changed over the last two months, so have we. What I am most proud of is the way that we have constantly listened to our customers and quickly adapted to what they have told us.

“Bringing together our retail and digital teams under Clo’s leadership will create a business that shows up in the same way for customers wherever they shop with us.

“Mark’s appointment to the operating board will ensure that we really understand how customers are feeling, what they’re thinking and how this affects the way they shop.”

Roberts, who worked as head of retail and operations at the supermarket and is also a former managing director of Boots in the UK, said he will listen more to customers and improve the experience for shoppers. “I am really looking forward to hearing directly from people about what they want from us so we can change and adapt to ensure we are always meeting their needs.”

Related stories
Sainsbury’s taps up Unilever’s Weed for advisory role
Once more with feeling: Sainsbury’s opens Nectar 360
Nectar tests scheme offering fiftyfold increase in points
Nectar kicks off campaign for new-look loyalty scheme
Coupe to exit as Sainsbury’s plots more senior job cuts
Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s turns to Nectar to forge data-driven future
Nectar preps yet another relaunch for digital overhaul
Sainsbury’s plots major overhaul of Nectar programme
Sainsbury’s appoints insider as first group digital chief
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal

Print Friendly