Argos is planning to ramp up its data and digital operations by launching a major recruitment drive with the aim of hiring over 150 new staff for its tech division, boosting the headcount to 450.
The roles range from graduate to senior roles and include big data management, machine learning, software development and software engineering.
The move is in response to a huge surge in online shoppers; 60% of Argos customers now browse its catalogue online, and 70% of sales are through mobile devices.
Argos chief executive John Rogers said the investment is crucial to keeping the company at the forefront of retail technology and to improve customer experience.
He added: “Creating 150 new permanent tech roles demonstrates the importance we place on growing and nurturing our own tech talent, ensuring Argos is a fantastic place to shop for our customers.
“We’re excited by what our teams are achieving so far and we’re looking for more people who not only want to build today’s tech, but also to think big and create new experiences and functionality that our customers don’t even know they want yet,” he added.
The vast majority of the roles will be based in Argos’ tech hub in London Victoria, with others working out of its head office in Milton Keynes.
The move follows the launch of a new ad campaign (pictured), devised by The&Partnership, which is the first activity to bring Argos together with Sainsbury’s since the supermarket bought the retailer for £1.4bn in 2016.
The year-long campaign will run on TV, digital, social media, in-store and print and sees the strapline “Go Argos” ditched in favour of “You’re Good to Go”.
Since the takeover, about 50 Argos outlets have opened in Sainsbury’s stores, with plans to open a further 200 within the next three years. Sainsbury’s has also started selling its Tu clothing brand through the Argos website.
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