Rapp promotes Bhatt to head up creative design unit

BhattRapp UK has promoted Hiten Bhatt to creative director  of design, succeeding Adrian Whatman who left the agency last summer after nearly ten years to set up a new business.
Reporting into chief creative officer Al Mackie – who switched from Rapier in March – Bhatt will be responsible for the design output across all of Rapp’s clients, including Virgin Media, PayPal and Mercedes-Benz.
He started his career at Haygarth in 1999, and then had spells at Oyster Partners, the Open University and Chameleon Creative before joining OgilvyOne in 2005, where Bhatt rose up the ranks, ultimately becoming associate design director.
During this time at OgilvyOne he worked on and oversaw a variety of design projects, ranging from print to digital for clients including American Express, British Airways, BT, IBM and Inmarsat, and managed a team of 10 full-time designers. Bhatt joined Rapp last year as associate creative director of design.
Rapp UK chief executive Chris Freeland said: “Hiten’s passion and talent enable us to push the boundaries of stand out and effective design. Without doubt, he is a unique talent and his determination to raise the bar make him the ideal person to lead our design group.”
Whatman’s new venture has yet to officially launch.

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