Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
creative
Fletcher nets top creative role at Gyro as Curzon exits
Dentsu Aegis Network agency Gyro UK has drafted in former Proximity London and Publicis senior creative Jason Fletcher as executive…
Data analysis exposes the folly of Cannes Lions winners
Those who dismiss Cannes Lions winners as creative puffery which is irrelevant to most consumers, now have evidence to back up…
Deloitte recruits Dave Harris for new in-house agency
Deloitte has appointed one of the industry’s most experienced chiefs – the former Lida, Wunderman, Draft FCB and Gyro executive…
Heal’s shows burning love to Elvis with lead agency role
Furniture and homeware retailer Heal’s has appointed Elvis as its lead creative agency in the UK following a five-way competitive…
In-housing surge continues despite extensive failings
Client marketers’ stampede to take more and more functions away from agencies and pull them in-house is continuing at breakneck…
BBD Perfect Storm unit cleans up with Dove Men+Care
BBD Perfect Storm’s male marketing unit has scooped its first major account, with Unilever handing the agency a brief to…
Charlie Wilson to leave Ogilvy after more than 20 years
Ogilvy UK executive creative director Charlie Wilson, who has been at the WPP agency virtually man and boy, is leaving…
WPP hit as Centrica and BT are exposed as bad payers
WPP chiefs’ victory parade for scooping the Centrica global integrated account could well be cut short after it has been…
Creativity peaks at 11am, then it’s downhill all the way
Back in the day, 11am used to be tea-break time, but now it is the hour when UK employees feel…