M&C Saatchi Group UK’s creative agency has bolstered its leadership with a double appointment, promoting Guy Bradbury to chief creative officer and hiring McCann London’s Regan Warner as executive creative director.
Reporting to UK group executive chair Marcus Peffers, Bradbury will continue to lead the agency’s creative vision, having joined in 2022 from Atomic London where he was creative partner.
Under his leadership, the agency has delivered campaigns including “Get Out of the Everyday. Get Into Teaching” for the Department for Education, the “National Conversation” written by James Graham OBE and voiced by Sir Ian McKellen, Screwfix’s “No Stopping You” featuring Sir Mo Farah, and “Check if it’s Real” for the Financial Conduct Authority.
During the same period, M&C secured major account wins including the Investment Association, Severn Trent and JPMorgan Chase, alongside two places on the UK Government’s communications roster.
Bradbury was previously at Atomic London, which co-founded in 2012. During his nine years there, he led award-winning work including Peperami’s “What Are You Made Of?” and the Royal Opera House’s “Feel Something New”, which won a Graphite Pencil at the D&AD Awards.
Across a 25-year career, Bradbury has built highly effective creative teams and nurtured creative talent at some of the world’s leading agencies, including DDB London and Saatchi & Saatchi. His work has won more than 200 awards across TV, print, digital, experiential, content and mobile.
Meanwhile, Warner joins from McCann London. Reporting to Bradbury, she will lead the creative department and partnering with clients to develop ambitious, integrated work while helping shape the next generation of creative talent at M&C.
At McCann London, Warner worked across global and UK clients including Xbox, Reckitt, Pernod Ricard and Peroni, leading integrated campaigns, long-term brand platforms and new business. Her portfolio includes Xbox’s “The Everyday Tactician”, winner of the Titanium Grand Prix at Cannes Lions, and Nurofen’s “See My Pain”, which won both IPA and Effie effectiveness awards.
Alongside creating award-winning work, Warner has built a reputation for developing creative talent and high-performing teams, fostering a culture centred on ambition, craft, clarity and mentoring. She has served as a mentor for the Cannes Lions See It Be It programme and organisations including SheSays and Lollipop, judged the Creative Circle Awards and The One Show, and regularly speaks to and mentors the next generation of creatives.
The appointments mark the next chapter in M+C Saatchi’s creative leadership following the departure of global chief creative officers Rob Doubal and Laurence Thomson.
Bradbury will work alongside other UK creative leads, including Darren Bowles, chief creative officer of the agency’s global consulting division; Conall McAteer, creative director of Sport & Entertainment UK, plus other regional creative leaders as part of M&C Saatchi’s global creative council model.
Marcus Peffers said: “Since joining, Guy has played a huge role in raising the quality and impact of our work. From being instrumental to our most significant new client wins to leading our recent haul of industry awards, he’s consistently delivered the type of bold, distinctive work that’s expected from M&C.
“His promotion reflects the confidence we have in his creative vision for the future and Regan is a brilliant first hire. We’re so delighted that two such exceptional talents will be leading the next chapter of our creative ambition.”
Bradbury added: “My ambition is to keep creativity at the centre of everything we do and empower our teams to produce standout work that earns its place in people’s lives.
“Regan is one of the industry’s most respected creative leaders. Alongside an exceptional body of award-winning work, she has a proven track record of building creative cultures where talented people do their best work.”
Warner concluded: “The best work happens when talented people from different disciplines come together with creativity at the centre. There’s an incredible amount of talent here and a genuine ambition to create work that earns its place in culture rather than simply interrupting it.”
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