Premium drinks company Belvoir Farm has appointed independent agency Joint across brand and product marketing following a competitive process.
Founded in 1984 by John Manners, Belvoir Farm is a UK-based premium drink company known for its natural cordials and sparkling drinks, which are sold in most major UK supermarkets such as Tesco, Sainsbury’s, Waitrose and Ocado.
Joint will be working with Belvoir Farm to develop a new brand platform and creative campaigns that can support their existing products as well as NPD.
It is said the partnership was formed out of the two brands’ relationship, cultural fit, and Joint’s track record.
Belvoir Farm director of marketing Alison Reilly said: “We weren’t just looking for an outstanding creative agency to work with us going forward, but also a partner that fits with us culturally.
“In Joint, we’ve found an agency with which we already share great chemistry and a strong team fit. They have already demonstrated their ability to build an emotional connection with consumers, and we look forward to seeing what they create for us.”
Joint managing director Lou Fielding added: “As big fans of the brand we already had a fridge stocked full of their tasty cordials, but when we met the team we were blown away.
“Belvoir Farm has such a rich and authentic history, with an utter commitment to the quality of their ingredients and products. We are spoiled for choice with the stories we can tell about the brand and we can’t wait to help tell them more widely.”
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