Rapp UK has moved swiftly to replace chief creative Ben Golik – who quit to take the top role at Lida last month – by appointing Rapier ECD Al Mackie to lead its creative department.
Mackie will take up the role of chief creative officer, a newly created position and, alongside chief executive Chris Freeland and senior vice-president of strategy Shiona McDougall, will spearhead the agency’s creative offering.
He started his career at The Good Agency in 2000, then had spells at BMP DDB, and Harrison Troughton Wunderman before joining Partners Andrews Aldridge in 2005 as senior art director.
In 2011, Mackie switched to Lida, ultimately taking on the role of creative director and leading campaigns for O2, Compare the Market, Land Rover, Ikea and Virgin Holidays. He also spent a year in Australia, setting up Lida’s first overseas agency.
Mackie has been ECD at Rapier and The & Partnership since 2015, working with clients including TalkTalk, NatWest, EasyHotels and Adidas.
Freeland said: “Al could not be a better choice to lead our creative offering. His passion for the work, combined with his natural desire to fuse creativity with data intelligence and marketing science, give him the edge that we need.
“He is joining Rapp at a pivotal time – not just as we continue to raise the bar creatively across our client portfolio, but also helping us continue to impress on the new business circuit.”
Mackie added: “Rapp has always been an agency to watch, even more so in the age of marketing sciences and technology. Its future-focused capabilities enable tailored, effective work that talks directly to the customers that brands want to influence. Combine that with a strong leadership team and an impressive client roster, and you have an enviable workplace. I can’t wait to get stuck in.”
The move comes as Rapp has added The Open University’s social media account to its existing business. The agency, Rapp, which retained the CRM and data planning in November 2014, will now be responsible for the campaign planning, creative development and implementation as well as the strategic direction of the University’s social output.
Sam McDonald, digital marketing manager at the OU, said: “Rapp has a great understanding of our business which stems from previous and existing work, which meant that their ideas on how we best leverage our social channels were spot on.”
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