Open University reaches for the stars with Havas blitz
The Open University – the UK’s largest, and only four nation, university, and pioneer of supported distance learning – has…
Open University
OU students the stars of Stories of Ambition campaign
The Open University is bigging up its flexible, high-quality, distance learning credentials with a new marketing strategy showcasing the real…
Havas Helia picks up Open University CRM business
The Open University has pooled the majority of its marketing business into Havas Group, handing its CRM account to Havas…
Open University eyes newbies with online film series
The Open University has launched a series of online documentaries designed to reach new audiences for the further education provider…
Rapp recruits Rapier chief Mackie to head up creative
Rapp UK has moved swiftly to replace chief creative Ben Golik – who quit to take the top role at…
Open University runs first ‘addressable TV’ ad campaign
The Open University has launched a nationwide “addressable TV” (ADTV) and multi-channel campaign – which taps into prospects’ postcode data…
Lida kicks off its first major campaign for Open Uni
The Open University is launching a major social re-engagement campaign in an effort to attract a new swathe of students…