The Open University has launched a series of online documentaries designed to reach new audiences for the further education provider by showcasing the people that study and teach at the OU.
Devised by Rapp, each episode of The Open Diaries pairs two complementary stories to show how education is changing students’ lives, and the lives of those around them, for the better.
Interviews reveal the journeys both students and tutors are undertaking, while self-shot snippets reveal the stresses and successes associated with undertaking an OU course.
The stories aim to debunk a number of the myths surrounding how to combine a part-time distance-learning qualification with a full-time job, raising a family and other commitments.
The campaign will run across Facebook, Instagram and YouTube to the end of October.
Open University marketing director Ella Hall said: “Our goal at the OU is to promote high-quality educational opportunities to all. We loved Rapp’s forward-thinking and open approach. The Open Diaries is a modern and relevant campaign that we are immensely proud of.”
Rapp chief creative officer Al Mackie said: “The team at Rapp collaborated with the OU team throughout the process to make sure each individual’s story was brought to life in an authentic and compelling way.”
Related stories
Open University runs first ‘Addressable TV’ ad campaign
Rapp to retain Open University brief
OU in direct, data and digital review
