Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
video advertising
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
Experian turns to Christian rapper for finance series
Experian is aiming to get down with the kids by partnering with Grammy Award-winning Christian hip hop artist Lecrae –…
Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…
Missguided clobbered over ‘offensive’ Love Island ad
Clothing retailer Missguided has been spanked over an ad for its swimwear range that ran during Love Island after one…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Don’t let video management give you a major headache
For many businesses, video is now an integral part of their marketing strategy, with 87% of marketers using video as…
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
Open University eyes newbies with online film series
The Open University has launched a series of online documentaries designed to reach new audiences for the further education provider…