Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…
video advertising
Missguided clobbered over ‘offensive’ Love Island ad
Clothing retailer Missguided has been spanked over an ad for its swimwear range that ran during Love Island after one…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Don’t let video management give you a major headache
For many businesses, video is now an integral part of their marketing strategy, with 87% of marketers using video as…
Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
Open University eyes newbies with online film series
The Open University has launched a series of online documentaries designed to reach new audiences for the further education provider…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…