Digital ads top £35bn as video becomes the online star
The UK’s digital advertising market grew by 13% to reach £35.5bn last year, as investment in video display – spanning…
video advertising
WPNC boosts offer across traditional and online TV
WPNC has ramped up the agency’s TV creative and delivery capabilities with the appointment of a new team to enhance…
Hallelujah? Shaun and Bez open Co-op ‘Send-Off’ series
Co-op Funeralcare has enlisted celebrity “couples” for a new digital-first branded entertainment series aimed at encouraging the nation to start…
Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
Experian turns to Christian rapper for finance series
Experian is aiming to get down with the kids by partnering with Grammy Award-winning Christian hip hop artist Lecrae –…
Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…
Missguided clobbered over ‘offensive’ Love Island ad
Clothing retailer Missguided has been spanked over an ad for its swimwear range that ran during Love Island after one…