Eye don’t believe it: ads needn’t be seen to be effective
Those who believe the current online measurement metrics are laughable might want to look away; the latest research now claims…
video advertising
Open University eyes newbies with online film series
The Open University has launched a series of online documentaries designed to reach new audiences for the further education provider…
Top brands ‘draw line in sand’ over online ad shambles
The world’s top brands – which just so happen to be the biggest online advertisers, too – have issued their…
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…