Rapp UK has appointed MRM Meteorite head of data planning Andy Rowe to develop and lead the agency’s data science and analytics team, as head of marketing sciences.
Reporting into both Shiona McDougall, SVP of strategy, and Carolyn Stebbings, SVP of data and technology, Rowe will lead a team responsible for optimising the performance of omni-channel campaigns including social media, as well as undertaking segmentation, modeling and data mining.
In addition, Rowe and his team will further build data visualisation for Rapp’s clients across media, creative and data-tech, Rowe will also be responsible for helping clients to drive business transformation.
Rowe spent over then years at MRM Meteorite, having joined straight from university in 2006. While there, he work with clients including easyJet, TSB, Vauxhall, Amazon, Standard Life, Royal Mail, NSA and Blackberry.
McDougall said: “Andy is a hands on practitioner with a wealth of experience and substantial gravitas. He will take leadership of the current data science and analytical team, building the team’s capabilities to encompass greater digital measurement skills alongside the current strong foundational elements of data science & analytics. We’re thrilled to have him on board and look forward to bringing his skills to more Rapp clients.”
Rowe said: “Rapp knows and champions the individual, making the art of data science pivotal to its vision. To be a part of such a forward thinking and fiercely individual agency is a privilege I can’t wait to be part of.”
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