Rapp retains ScottishPower for smart meter roll-out

Rapp has beaten off all-comers to retain ScottishPower’s UK domestic and SME direct marketing account, which it has handled since 2014, when the energy giant pooled both accounts into the Omnicom agency.
The agency has handled the SME business since 2012, with both accounts run out of Rapp’s Edinburgh office, formerly WWAV Rapp Collins Scotland.
Rapp won through the statutory review among roster agencies and will continue to provide strategic and creative expertise that will run across direct response integrated channels, including direct mail, digital and Internet marketing.
Poole-based agency Blue Blue Day was the incumbent on the domestic business until 2014.
One of the main focuses of the activity will be the roll-out of smart meters to ScottishPower’s UK customers. More than 5 million of the next generation devices to measure electricity and gas usage will be deployed by 2020, replacing traditional meters.
Around 100,000 smart meters have already been installed and ScottishPower expects to soon be installing up to 2,000 meters every day across Scotland, England and Wales.
ScottishPower head of customer communications Heather Smyth said: “Congratulations to Rapp for winning a tough and competitive tender – from its Edinburgh and London offices it has demonstrated the strategic creativity and practical application that we value and we are excited to see how the agency will continue to make a difference in our marketing effort.”
Rapp UK chief executive Chris Freeland added: “ScottishPower is hugely ambitious and we look forward to partnering with them on their journey to deliver superior customer experience. Both domestic and SME divisions operate in a dynamic marketplace and we are delighted to be delivering fresh and innovative thinking to the brand.”