ScottishPower has strengthened its relationship with Rapp by handing the Omnicom agency its entire UK domestic direct marketing account following a pitch.
The agency has handled the energy giant’s small and medium enterprises (SME) business since 2012, which is run out of Rapp’s Edinburgh office, formerly WWAV Rapp Collins Scotland.
Activity will run across all direct response integrated channels, including direct mail, digital and Internet marketing. The majority of the work was previously handled by Poole-based agency Blue Blue Day.
ScottishPower UK marketing director James Paterson said: “The changing landscape of the industry requires an improved customer centric approach to marketing. Rapp’s understanding of our market, and our consumers across both domestic and SME businesses is exactly the expertise we need.”
RAPP UK chief executive Marco Scognamiglio added: “The company’s ambitions to understand their customers’ experience and ensure that all their touchpoints are interconntected is incredibly exciting for us.”
The account will not come without its challenges, especially the brand’s relationship with existing customers. Last year, ScottishPower was forced to pay its customers £8.5m in compensation after being found in breach of marketing rules in an Ofgem probe which looked into its doorstep and telephone selling practices.
ScottishPower hit by £8.5m penalty