IBM taps into Omnicom data and tech for global brief
IBM has finally confirmed the appointment of Omnicom Media to handle its estimated $190m global media account, 18 months after…
Omnicom
Rapp joins Critical Mass as Omnicom revamp continues
Omnicom is continuing to shuffle its agency pack, with reports that Rapp is being merged into the Critical Mass network,…
Now Omnicom plots new agentic AI solution with Adobe
Omnicom is expanding its long‑standing global partnership with Adobe to co‑develop a business‑wide, industry‑specialised agentic AI operating model solution, powered…
MRM ditched as Omnicom bolsters Precision Marketing
MRM, the agency previously known as McCann Relationship Marketing, is the latest business to be “retired” in the UK and…
Omnicom to wield axe again in ‘structural demolition’
Omnicom has sent shockwaves through its agencies – as well as the wider advertising industry – with a major escalation…
Weight Watchers hires media shop to bulk up business
Weight Watchers International is plotting a major shake-up of its media strategy as it looks to build its digital services…
Omnicom Media appoints UK influencer marketing chief
Omnicom Media has named Stevie Johnson as head of Creo in the UK, in a new role that will see…
‘So onwards!’ Rapp London CEO Gabrielle Ludzker exits
Rapp CEO Gabrielle Ludzker has left the agency in the wake of Omnicom’s takeover of IPG, after 16 years with…
Acxiom is in charge for new data-dominated Omnicom
It took 357 days and $13.5bn to complete but Omnicom has finally revealed what the group will look like following…
Omnicom signals the power of data as IPG deal closes
Omnicom maintains its $13bn acquisition of The Interpublic Group of Companies – following regulatory approvals on both sides of the…