Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…
Argos
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…
Organic nets Habitat brief as Sainsbury’s boosts SEO
Sainsbury’s has further strengthened its relationship with digital agency Organic by handing it the SEO account for furniture and interiors…
Sainsbury’s gives brands access to online ad platform
Brand owners and their agencies will be able to launch targeted advertising across the Sainsbury’s website and receive realtime return…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Once more with feeling: Sainsbury’s opens Nectar 360
The Nectar loyalty scheme, which has seen more relaunches than Cape Canaveral, is going for yet another lift-off as part…
Coupe to exit as Sainsbury’s plots more senior job cuts
Sainsbury’s has revealed that chief executive Mike Coupe is to step down later this year just hours after it admitted…
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…