Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine learning technology to identify what customers want and the trends driving their eating habits.
The retail giant already gathers data from multiple sources; it has over 18.5 million members of the Nectar loyalty scheme and claims to have 33 million customer records at its disposal. To delve even deeper, Sainsbury’s commercial and technology teams, in partnership with Accenture, are building machine learning solutions on Google Cloud Platform.
Sainsbury’s solution relies on data from multiple structured and unstructured sources, using Google Cloud’s cloud-based analytics tools to ingest, clean and classify that data. A custom-built front-end interface, allowing internal users to navigate through a variety of filters and categories, gives the retailer advanced insights in real-time.
As a result, Sainsbury’s has been able to develop predictive analytics models to spot trends and adjust inventory, and this, it claims, is providing shoppers with a better experience.
Sainsbury’s group chief information officer Phil Jordan said: “The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them.
“With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.”
Accenture managing director for retail Adrian Bertschinger added: “The food sector is experiencing significant, rapid disruption, and this new, cloud-based insights platform will help Sainsbury’s identify trends much earlier and adapt its product assortment in a faster, more informed way – all for the benefit of customers.”
Sainsbury’s turns to Nectar to forge data-driven future
Nectar preps yet another relaunch for digital overhaul
Sainsbury’s plots major overhaul of Nectar programme
Sainsbury’s appoints insider as first group digital chief
Argos recruitment drive to boost data and digital teams
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Nectar begins relaunch blitz to push digital overhaul
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!