Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally completed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
data analytics
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
Unlimited Group acquires insight agency Model Citizens
Unlimited Group is bolstering its data and analytics offering with the acquisition of independent agency Model Citizens, which has been…
Starcount hires OMD chief to head up commercial team
Data science consultancy Starcount has recruited former OMD UK managing partner Joanna Wardle as its first chief commercial officer. Reporting…
Just Eat poaches EasyJet man for chief data officer role
Just Eat is planning to beef up its data strategy with the appointment of EasyJet’s head of data science and…
Dixon seals deal to secure Blueberry Wave expansion
Blueberry Wave has set its sights on international expansion as part of a wider deal which has seen marketing execution…
H&M hands role to Cambridge Analytica whistleblower
H&M has enlisted the help of Cambridge Analytica whistleblower Christopher Wylie – the man who lifted the lid on the…
UK brands staff up for push into artificial intelligence
UK brands are embarking on a major recruitment drive to adopt artificial intelligence as they race to make sense of…
Data analytics boom set to ease economic uncertainty
The uncertainty triggered by Brexit is set to be a major driver for the adoption of data analytics, with a…