Blueberry Wave and GBG acquisition unite as HH Global
HH Global is continuing to bolster its data, analytics and digital operation by combining Blueberry Wave with a new acquisition –…
data analytics
CDOs under pressure to drive long-term business value
Data and analytics chiefs are coming under increasing pressure from company bosses to prove that the huge investments businesses have…
Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Data-driven firms thrive but there’s still work to be done
Just days after it was claimed data-driven firms are not only handling the Covid fall-out better but face a brighter…
Data-driven firms ‘far more resilient to Covid meltdown’
Further proof that data-driven businesses are not only handling the coronavirus fall-out better but face a much brighter future once…
Customer data platforms ‘trigger double digital growth’
Anyone still in any doubt of the benefits of deploying a data-driven marketing strategy read on: companies which have collated…
TSB implements Adobe to build single customer view
TSB is banking on an expansion of its relationship with Adobe to make greater use of its data and underpin…
Govt banks on data strategy to drive Covid-19 recovery
The Government has pledged to put data at the heart of the country’s recovery from the coronavirus pandemic, with a…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…