Man City FC eyes late surge with new data science chief
Manchester City FC may not have been firing on all cylinders so far this season but the club is aiming…
data analytics
Mindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the…
Retailers axe data analytics for mass discounting blitz
The retail sector might be ploughing hundreds of millions of pounds into data-driven marketing and analytics in an effort to…
Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…
Universal turns to analytics to keep in tune with fans
Universal Music – home to artists from Adele, Elton John and Lady Gaga to Kanye West, Maroon 5 and Metallica…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Digital transformation spend to hit $7.4 trillion by 2022
Digital transformation may have been dismissed by some as the Emporer’s New Clothes but it continues to attract the megabucks,…
S4 Capital double acquisition boosts analytics function
Sir Martin Sorrell is continuing his love affair with all things data and analytics with S4 Capital acquiring two digital…
Merkle pools data and tech teams for 700-strong unit
Merkle is creating a 700-strong team of data scientists, engineers, analysts and strategists for the EMEA region, in an effort…
Mindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process…