Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…
data analytics
Universal turns to analytics to keep in tune with fans
Universal Music – home to artists from Adele, Elton John and Lady Gaga to Kanye West, Maroon 5 and Metallica…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Digital transformation spend to hit $7.4 trillion by 2022
Digital transformation may have been dismissed by some as the Emporer’s New Clothes but it continues to attract the megabucks,…
S4 Capital double acquisition boosts analytics function
Sir Martin Sorrell is continuing his love affair with all things data and analytics with S4 Capital acquiring two digital…
Merkle pools data and tech teams for 700-strong unit
Merkle is creating a 700-strong team of data scientists, engineers, analysts and strategists for the EMEA region, in an effort…
Mindshare unit drives off with Carwow media business
Online car buying comparison site Carwow has appointed Mindshare to handle its media account following a competitive two-month pitch process…
Artefact partner moves to the UK to spearhead growth
Artefact UK, the French-owned AI and data-driven agency, has parachuted in one of its original partners to work at the British agency…
Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine…
Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…