Do you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…
data analytics
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
Artefact continues hiring spree with head of analytics
Artefact UK, the French-owned AI and data-driven agency, has recruited Wavemaker chief Robert Gray as its head of analytics to…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
Marketers fumbling about in the dark over data deluge
With data flying in to businesses from all angles – and myriad channels – four out of five senior marketers…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
Data geeks miss out on sporting glory…but only just
After a weekend of nail-biting sports finals, in which England won the Cricket World Cup and Novak Jokavic beat Roger…
Data geeks serve up this year’s Wimbledon champion
Tennis fans might want to look away now, although those who like a flutter might wish to pay close attention as…
Leeds Utd turns to data in bid to bring back glory years
Leeds United FC is embracing the power of analytics in its bid to return to the Premier League, after just…