Equifax joins global alliance to assist Covid-19 recovery
Equifax has become the latest UK data analysis giant to sign up for the Emergent Alliance – a not-for-profit collaboration…
data analytics
Brits eye careers in digital and data as job cuts loom
British workers are increasingly turning to technology courses as they seek to either retrain or boost their existing skills in…
Mission buys behavioural insight shop Innovationbubble
The Mission Group, the company which owns 11 specialist agencies including Krow, has acquired international psychological insights and behavioural solutions…
Covid piles pressure on ‘maxed out’ data professionals
The coronavirus pandemic is forcing data professionals to work their fingers to the bone, with 97% of data teams either at…
Big data set to beat off ad slump and surge past $229bn
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Subscription analytics set to grow 1,214% to $126.5bn
Brand owners will increasingly abandon internal hardware systems to embrace cloud-based subscription data analytics services, with the global market forecast…
P&G switches to Google Cloud for analytics and AI drive
Procter & Gamble, the packaged goods giant behind Fairy, Gillette, Pampers and Lenor, is strengthening its relationship with Googe Cloud…
Calling all misfits and weirdos: No 10 builds data unit
The Cabinet Office has launched a major recruitment drive to staff up a new data science unit in No 10,…
McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…