Sainsbury’s CMO and data chief Given to boss tech, too
Sainsbury’s has initiated yet another reshuffle of its executive team, with data and marketing chief Mark Given handed board accountability…
data analytics
AI giant Ekimetrics hires Angie French to drive growth
Ekimetrics – hailed as one of Europe’s most exciting tech innovators by UK Trade Commissioner Chris Barton but still relatively…
ITV bolsters data-driven advertising platform, Planet V
ITV has boosted its addressable TV advertising offering, providing increased targeting and insights for major advertisers through its self-serve platform,…
Combat marketing tunnel vision for the bigger picture
Finding the appropriate balance between commercial opportunities and marketing investment has been a long-term challenge for brands. Recent research from…
ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
Sainsbury’s hands data and analytics to CMO Mark Given
Sainsbury’s is strengthening its data and analytics capabilities by promoting chief marketing officer Mark Given to the new role of…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
How to ensure Shopify upgrade works for your brand
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…