FCA hunts data professionals for scam fighting squad
The Financial Conduct Authority is launching a major recruitment drive for data specialists, across artificial intelligence, analytics and data science…
data analytics
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…
Real-time data analytics ‘fire up sales and slash costs’
UK businesses are being urged to adopt real-time data analytics, with a new study revealing not only does the technology…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Marketing and data salaries soar as demand rockets
Marketing and data professionals have emerged as the financial winners in the immediate aftermath of the pandemic, witnessing some of…
IPA qualification aims to unravel media data mysteries
Agency trade body the IPA is launching a new qualification designed to provide junior practitioners with the building blocks required…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
Data strategies to drive post-Covid growth for business
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…
‘Double busy’ data scientists fear work is going to waste
Data professionals believe their work is far more important since the pandemic struck and are even able to get more…
Big data to get even bigger with surge to over $273bn
The huge growth in the digital transformation market, combined with increasing adoption of cloud technology is proving a boon for…