Swinton brings in Jaywing for cross-channel analytics
UK insurance broker Swinton Group has signed a deal to implement Jaywing’s digital tracking technology, Almanac, in a move designed…
data analytics
Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
Callcredit shake-up to put analytics at heart of business
Callcredit Information Group is eyeing up further UK and international expansion with the appointment of three new global market development…
Analytics is such a simple solution to Clintons troubles
It was recently reported that Clintons is considering a mass closure of up to 120 of its 393 stores, putting…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…