Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
data analytics
DVLA reappoints Marketing Metrix to data business
Marketing Metrix has been reappointed by DVLA to further develop a segmentation and data visualisation system, two years after first…
Ikea family buys Ikea Family architect Quant Marketing
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
Used car giant brings in Shop Direct digital supremo
BCA, which claims to be the UK and Europe’s largest used vehicle marketplace, has appointed former Shop Direct group customer…
Admiral Insurance hit by big data discrimination claims
The insurance industry’s use of big data analytics to set premiums has come under fire after an investigation found that…
UX and CRM chiefs big winners as firms splash cash
User experience professionals have seen their pay soar by nearly 50% over the past three years, pipping CRM bosses on…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
VCCP Me hands top analytics role to Fuel’s Paul Moss
VCCP Me, the Chime-owned direct and data marketing agency, has appointed Fuel’s lead consultant, Paul Moss, to the new position…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…